COMMUNIVERSITY PLAN OF ACTION
Communiversity Magazine hopes to publish 12 issues in 2008 to a controlled small circulation. This circulation is planned to increase to 100,000 to 115,000, by the year 2009.
Communiversity Magazine’s business strategy is based on the three-year plan developed, including sales and marketing plans to achieve advertising revenue goals; circulation; editorial budgeting; media kit, including research and promotional materials; and overall management of magazine's P&L. Plan and execute other related projects with revenue potential, such as sponsored products, such as CDs or DVDs of Communiversity Magazine Workshops, on-line classes and our Web content. Our Current plans include our initial include development of an online version of Communiversity
We plan to develop a high-performing magazine publishing staff and our director of advertizing, Ingrid Smith, will lead the sales effort.
Ingrid says; Advertising is one of the main aspects of mass communication. It helps to create demand, promote marketing systems and boost economic growth. Thus advertising forms the basis of marketing and the longevity of any company or product.
Communiversity Magazine's advertising department plans to develop, implement and manage the company's advertising strategy, help develop a budget and project advertising results. This will entail initiating and soliciting business from prospective advertisers through use of multiple media sources that are available, as well as help with the development of various sales materials, including media kits. This will involve our initial advertising sales person/team, working together with our Director of advertising, that will grow as the company and database of prospective clients grows. This team will find new business and also retain existing business, select the appropriate media, analyze timing and placement of advertisements for clients and negotiate the financial aspects of the deal. The advertising department will work closely with the Editor in Chief, Art Director, and other magazine editorial staff to create an exciting and visually compelling editorial product. We plan to develop a high-performing magazine publishing staff and our director of advertizing will lead the sales effort.
Communiversity Magazine's management team and publisher will report regularly on progress to executive director and Board of Directors, as well as Communiversity Magazine's advisory groups of educational instructors, including its expert consultant panel.
We plan to integrate magazine publishing activities with other Communiversity Magazine departments and activities, including Web and product publishing, outreach, and on-line class production. Coordinate promotion and presentations of Communiversity Magazine's projects with these departments through our weekly Communiversity Magazine News e-newsletter and our weekly conference meetings.
Our executive director will work with other senior managers, develop cross-promotional opportunities across Communiversity Magazine's media platforms -- print, Web, an
on-line classes -- to broaden the reach of Communiversity Magazine's vision and content and deepen use of its materials among an eclectic range of community groups, and individuals.
We hope to recruit magazine publishing and advertising sales personnel for selling advertising and attracting individuals with a proven track record of acquiring new accounts, these accounts should be specifically focused on educationally oriented groups in the community
Why Communiversity Magazine is necessary and will serve public interest.
We have found many varied educational resources are privately available in a variety of widely different locations.
A surprising number of knowledgeable individuals privately offer educational classes and workshops in their homes and small businesses. Researching what is being offered and how, we have found there are many, many different small specialty magazines, where such services are typically advertised. Unfortunately these are usually presented more as a hodgepodge collection of advertisements rather than a community service magazine or course catalog.
We have also interviewed many existing teachers and small businesses that offer classes and workshops cannot afford to advertize what they offer the public. These individuals have virtually unanimously have expressed enthusiasm for the exposure our magazine will offer. Some individuals can only manage to place a few flyers telling about their classes and workshops with neighboring businesses, but mostly rely just on walk in exposure or word of mouth. Communiversity Magazine will facilitate public awareness of fascinating and stimulating educational and cultural opportunities and stimulate the local small business economy.